SEO Company Ballarat – Beware the SEO Traps.
SEO Agencies in Ballarat may all seem the same, but if you come up with enough information you can protect yourself from falling into ploys.
Many years ago when I was learning the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was popular in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the problem? And I am sure that a lot of Ballarat business would certainly have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Ballarat that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Ballarat, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheap and outdated techniques. Even if you 100 % outsource your online marketing you still have to know what’s going on. Never lose sight of that it’s your business, your livelihood.
With that in mind, here are some questions for you to ask when searching for a Ballarat SEO Company.
- Does the SEO firm have the ability to do all aspects of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company wanting to understand your sales technique?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au.