The Battle of the Brands
Your Website SEO Strategy in Ballarat is still considerably about keywords, but there really is one problem that some organizations face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I spent about a year obsessing about one specific keyword that, regardless of what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a store in Ballarat, it would be wonderful if for anyone that searches for ‘Yamaha’ in Ballarat your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is very fulfilling. Always remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au