A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing digital landscape, it’s critical that companies keep up to date with Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the internet, it’s imperative for them to keep abreast of all the threats and opportunities that the internet generates. Accordingly, Google releases a multitude of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is necessary though, is that all online suppliers that use Google-related services (pretty much every online enterprise), understand pressing changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online firms need to be flexible and conform with new Google updates as soon as possible to make sure that they aren’t adversely impacted by these new releases.
The most prevalent Google update that has recently affected online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s extremely important that online providers implement the relevant changes as quickly as possible if they aspire to reduce any adverse repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from clients that wrongly believe they are supplying their personal information to an honest company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will visibly have a bearing on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being distributed between their consumers and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages on the net. One way or another, each online business will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more difficult than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be exceedingly difficult for phishing sites to emulate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become compulsory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Ballarat by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsballarat.com.au