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Top Benefits of Pay-Per-Click (PPC) Advertising

There is a myriad of internet marketing techniques that can benefit websites in increasing their traffic, brand awareness, and conversion rates. Among the best internet marketing strategies is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Whilst […]

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This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

In today’s demanding landscape of online marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with around 94% of small companies concentrating their efforts on content marketing. Having said […]

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SEO Tactics To Abandon in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to employ online strategies and techniques that escalate their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and thus your website traffic, […]