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An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking sites and want to learn the basics of one of the most awesome platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users engage with one another through short messages of up 280 characters. At present there’s almost 6,000 tweets being sent through the web each second, differing from standard text messages to memes, gifs, images, videos, and much more. Twitter is among the most celebrated social networking sites and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where members publish an assortment of information; from jokes, politics, news, or just general thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not specifically friends) so not only can you interact with friends, but also your favourite politicians, journalists, and sport stars alike. Everything you publish on Twitter is accessible publicly for everybody to discover, but don’t worry, you can simply adjust your preferences to private if you want to.

 

The first step in learning Twitter is to grasp the basic terms and lingo used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to communicate with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either opt to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and hit the signup button. The full name you insert will be your display name, but this can be altered as often as you wish. Pick a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for authorisation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As detailed earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re a fan. Once you’ve signed up, Twitter will provide a helpful type of setup wizard to help you get started, for instance suggesting some users that you might have an interest in following. You can give Twitter permission to check your contacts list to find any of your friends that are using Twitter. Following friends and other users is particularly easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the types of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded via your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the current trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply reach out to Internet Marketing Experts Ballarat on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsballarat.com.au

 

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What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just put together your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most powerful marketing tools as it allows you to get your message in front of potential consumers that are directly looking for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is essential to appreciate that the weight of each variable changes gradually, so Google will place more focus on particular variables based upon user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is put on content considering that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin is true also though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value in time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Ballarat by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsballarat.com.au

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Top SEO Trends In 2018

 

Online presence is an integral component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their earnings.

User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. In truth, using outdated SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to use voice searches as opposed to customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Ballarat on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsballarat.com.au

 

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Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can share their irritation with the 140 character limit in more detail, now that Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!

The social networking platform, which was launched in 2006, grew swiftly to become one of the most prominent social media sites across the world, however recent slumps in growth induced the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that strongly defined the social networking service, Twitter published on November 7 that they want every person all over the world to ‘easily’ express themselves on Twitter. After carrying out a series of tests over the past couple of months, Twitter determined that they wanted to widen the character limit, but only where required. Countries like China, South Korea, and Japan will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, encounter crammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After conducting a number of tests to certain users, Twitter acquired valuable results and conceived the 240 character limit would be favourable for most users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure they didn’t have to send several messages. Furthermore, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for online marketers and SEO professionals? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have experienced a higher level of responses which resulted in more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have reduced threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations noted that it can sometimes be difficult to follow and respond to. Furthermore, brands are loving the longer Tweets as it allows them to fit more intricate information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a channel to resolve customer service issues, customers can now convey a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is considerably improved. Previously, many users would have chosen other social media sites like Facebook to report customer service issues simply because the character limit was too restricting.

More Creativity

Longer Tweets means that firms can enhance the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media platforms if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the clear majority of users seem to be very happy with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any suggestions about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in touch with Internet Marketing Experts Ballarat by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsballarat.com.au

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A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing digital landscape, it’s critical that companies keep up to date with Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the internet, it’s imperative for them to keep abreast of all the threats and opportunities that the internet generates. Accordingly, Google releases a multitude of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online suppliers that use Google-related services (pretty much every online enterprise), understand pressing changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online firms need to be flexible and conform with new Google updates as soon as possible to make sure that they aren’t adversely impacted by these new releases.

The most prevalent Google update that has recently affected online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s extremely important that online providers implement the relevant changes as quickly as possible if they aspire to reduce any adverse repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from clients that wrongly believe they are supplying their personal information to an honest company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly have a bearing on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being distributed between their consumers and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages on the net. One way or another, each online business will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more difficult than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be exceedingly difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become compulsory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Ballarat by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsballarat.com.au