SEO Marketing for Companies in Ballarat has a specific science (or magic) behind it which makes it something that is not always easy to figure out, especially if you are a company in Ballarat just commencing. But with some practical knowledge, guidance and even experimentation you too can begin to understand just how to get your company’s SEO efforts actually working for you.
It was put so beautifully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a great idea and a fantastic way to show people ways to think about SEO. Because yes, similar to in 1869 when Mendeleev first put together the periodic table he began to show people that there were links and patterns between the elements. So let’s pull back the curtain to reveal the secret inner workings and discover that there was a rabbit in the hat all along, and also it is skill and practical experience, not the arcane arts which will help you succeed in your Ballarat SEO efforts.
The first Column of the table of elements of SEO is Content. And that is rightfully first on the checklist because “Content Is Key”. Ever since the Google Panda and Penguin updates, the value of original and interesting material has been ever enhancing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also see the Red ‘Vt’ which is a clever warning about thin content because that is what will start to diminish your Ballarat SEO efforts.
Architecture is an interesting On-page aspect for your SEO. And the elements detailed here are important from a technical, and user-interface level. Because you have aspects such as the Crawl (Ac) and technical areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this one helps the Google Spiders to an extent, but is also important because you have to bear in mind that you are dealing with people who can be unpredictable and uninterested easily. So if your page takes too long to load, they will most likely just leave.
This column in the table delves deeper into the specialised and crosses into a few areas of content and writing– especially where it gets abused. So biggest component of this that I would have you work on is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are things that people who barely know SEO think they can get away with. And the reality is you can not because Google detests people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would certainly explain the importance of Authority (Ta) but will also warn you not to become too engrossed with it. Because Authority can suggest a lot of things and includes aspects like Page Authority, Domain Authority and Link Authority. Which essentially all boils down to trust. Don’t worry way too much about the initial two because there really isn’t much you can do to modify your authority rank, and it is near impossible to get a 100 % authority because that is reserved for places like Google and Facebook. But you can take care of you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from places you actually want your company to be related to.
just like I pointed out before, when it comes to Quality (Lq) it is very important to SEO to make sure you audit your links and pay attention to credibled and quality sources for your links– maybe even try and add the local aspect with Ballarat businesses. It also goes without saying that the number of links (Ln) is rather crucial. Please also keep away from any paid links (Vp) or methods that appear to be Spam (Vl).
This is your more express user details and integrates the ‘Local factor’ which has become actually important since Google Pidgeon because it forces the focus and emphasis upon local business such as in Ballarat, which really helps with the Country (Pc) and Locality (Pl) aspects here.
and finally the all-important (and often overlooked) part of SEO, the social media sites elements. This is still a disputed area because it is tough to tell just the amount of influence shares (Ss) actually have upon SEO from Google’s point of view. But it is without a doubt that your reputation (Sr) with your fans both over the internet and in the local Ballarat area is highly important because it will help through standard brand awareness.
So that in a nutshell is the science of SEO! Again, I love how simply this graphic puts it, and how it shows the connection between all of these areas. Since it helps to have it in this format to show people how it works, but not have it seem too menacing or complex. With the pattern in Updates, this is all bound to change eventually, but for now, and as we go into 2016 let’s all try and make certain we understand SEO as best as we can so we are planned for what comes next. If you are considering any more comprehensive or specific support then please feel free to contact us here at Internet Marketing Experts Ballarat. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au.