Online Marketing

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This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

In today’s demanding landscape of online marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with around 94% of small companies concentrating their efforts on content marketing. Having said that, with almost all companies now honing their marketing efforts on content, it’s becoming increasingly challenging to stand out from the crowd and make your content marketing appealing and successful.


Have you tried content marketing but found that you’re not getting the intended benefits? Well, you’re quite likely one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most useful ways of expanding your customer base. So, here are 4 reasons why your content marketing may not be working and importantly, how you can fix them!


  1. You don’t have a strategy


Just like any investment, if you don’t have a strategy and assigned KPIs to quantify results, how can you possibly improve? Publishing blogs and sending tweets are fine, but if you don’t have any aspirations then you’re simply aiming in the dark. To generate meaningful content that users will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.


Whether you intend to increase brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in addition to short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the types of content that will work best for you.


  1. Your content is not distinct


With the enormous amount of online companies these days, it’s crucial that your content is distinct from others. Too many businesses will generate content without inspecting the landscape and subsequently create content that simply gets lost in the crowd. Your content should be interesting, fun, and most importantly, deliver value to readers by offering solutions to typical pain-points in your niche. In addition to this, different kinds of content suit different communication methods, so take into account the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or engaging text.


  1. You don’t promote your content


Some of the greatest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? For you to be successful with your content marketing, it’s vital that you promote your content through all available channels, including:


Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.


  1. Your content is not search engine friendly.


Content embodies a generous portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a common mistake that businesses will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.


Perform some homework to find the most desirable keywords that your target market would use to find your content. Also, use meta tags to your strengths to attract more users to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the chances of acquiring more high-quality, trusted links from relevant businesses.


At the end of the day, there can be hundreds of reasons why your content marketing isn’t offering you the desired results, however the above points should take care of most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your target market, your competitors, and your keywords, and craft interesting content that your audience will naturally engage with.


If you’re contemplating giving up on content marketing due to poor results, talk to Internet Marketing Experts Ballarat who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information:


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SEO Tactics To Abandon in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to employ online strategies and techniques that escalate their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).


SEO can be a fantastic investment that will heighten your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and popular SEO techniques from 5 years ago may result in your website being penalised today.


As opposed to discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.


  1. Keyword Stuffing


Keyword stuffing is a standard mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly detect how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.


  1. Aggressive Link Building


Link building has been an SEO tactic since the introduction of SEO, and its effectiveness as an SEO technique has developed swiftly since then. Even though link building remains one of the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking factor given that links are a public promotion which correlates with beneficial information on a website.


Aggressive link building takes place where links are extracted in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.


  1. Excessive Internal Links


One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will assist their SERP results. The intent in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.


  1. Not Identifying Technical Problems


The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most popular technical problems that impact most websites today are:


Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages


  1. Not Optimising Images


One of the most overlooked SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to enrich your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.


There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are frequently changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Ballarat on 1300 595 013, or visit our website for additional information:


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An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking sites and want to learn the basics of one of the most awesome platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users engage with one another through short messages of up 280 characters. At present there’s almost 6,000 tweets being sent through the web each second, differing from standard text messages to memes, gifs, images, videos, and much more. Twitter is among the most celebrated social networking sites and is widely different to other social media giants like Instagram and Facebook.

Twitter is a platform where members publish an assortment of information; from jokes, politics, news, or just general thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not specifically friends) so not only can you interact with friends, but also your favourite politicians, journalists, and sport stars alike. Everything you publish on Twitter is accessible publicly for everybody to discover, but don’t worry, you can simply adjust your preferences to private if you want to.


The first step in learning Twitter is to grasp the basic terms and lingo used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to communicate with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either opt to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to and hit the signup button. The full name you insert will be your display name, but this can be altered as often as you wish. Pick a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for authorisation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As detailed earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re a fan. Once you’ve signed up, Twitter will provide a helpful type of setup wizard to help you get started, for instance suggesting some users that you might have an interest in following. You can give Twitter permission to check your contacts list to find any of your friends that are using Twitter. Following friends and other users is particularly easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the types of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines ( This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded via your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the current trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply reach out to Internet Marketing Experts Ballarat on 1300 595 013, or visit our website for more information:


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What Are The Key Organic SEO Ranking Elements For A Website?


If you’ve just put together your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most powerful marketing tools as it allows you to get your message in front of potential consumers that are directly looking for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is essential to appreciate that the weight of each variable changes gradually, so Google will place more focus on particular variables based upon user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is put on content considering that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ ( has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin is true also though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts ( from Google illustrates that backlinks will lose value in time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Ballarat by phoning 1300 595 013, or alternatively visit their website for further information:

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Top SEO Trends In 2018


Online presence is an integral component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their earnings.

User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. In truth, using outdated SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to use voice searches as opposed to customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Ballarat on 1300 595 013, or visit their website for additional information: