Online Marketing (Page 2)

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Top SEO Trends In 2018

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Online presence is an integral component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their earnings.

User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. In truth, using outdated SEO strategies can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to use voice searches as opposed to customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same rate, nearly half of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valued in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Ballarat on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsballarat.com.au

 

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Why You Should Have A WordPress Site

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So, you’ve got an excellent business idea and you’ve decided you’re going to produce and publish your own website. Well, as you probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when developing a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is remarkably user-friendly so you don’t need to be a professional HTML coder to create an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any kind of website you desire. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the online community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are literally thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is critical so of course WordPress has high security standards. Approximately one-quarter of websites are constructed on WordPress so hackers are frequently searching for ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Whilst there are a lot of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any queries about how you can further optimise your website, speak to the team at Internet Marketing Experts Ballarat on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au

 

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Top Tips For The best Email Sequences

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Having worked as a sales rep for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are tremendous because they significantly reduce the workload for a sales representative, nonetheless nowadays, everyone can identify with finding a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and initiative in building useful email sequences that actually sell their product. Designing convincing email sequences is both a science and an art, and if done successfully, can produce terrific results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to put together a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are a couple of stats which highlights their importance:

 

One-third of email recipients will open an email based solely on the subject line

Approximately 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

 

The trick to successful subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s vital that you provide a value proposition in the context of their problem straight away. Forget starting the email with your name and job role; you want to give your recipients a good reason to continue reading the email. So, begin your email with some information they can relate to, like company news or their response to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently worked with another company with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s necessary that you get to the point swiftly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Discard the mundane ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a great first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also incorporates your value propositions, and supplementary information that is practical to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to assist you with your email sequences.

 

The value of putting together effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing professionals that can assist you. Get in touch with the team at Internet Marketing Experts Ballarat today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au.

 

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How To Recover From A Social Media Blunder

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There’s no question that social media is a substantial aspect of online marketing strategies for many companies. Having more than one billion users on Facebook alone offers enormous opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a terrific opportunity for businesses to connect with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be a considerable amount of social media fails when companies reply to customer’s feedback online.

 

The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s vital that adequate time is spent in providing accurate and applicable responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t governed appropriately, they can seriously damage a brand’s image and can even put a business into crisis mode in just a few minutes. So here’s a quick guide of how your business can recover from social media blunders with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media blunders transpire, making a joke of the blunder by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to convert a basic blunder into increased exposure and a larger target audience, all from an innocent mistake!

 

Act immediately

 

No matter what the type of social media fail, the quicker you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you acknowledge your blunder, genuinely apologise then accurately describe the next steps you will be taking to remedy the situation. Merely ignoring the oversight can have adverse repercussions and the longer it takes you to respond, the more momentum your social media blunder will be gaining and the harder it will be to resolve.

 

Be honest

 

It’s vital that you are honest about your mistake and the steps you’re taking to deal with the predicament. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to harm your brand and reputation by further annoying your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only multiply which can essentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as normal. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put measures in place to reduce the possibility of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may realise ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be someone else’s social media fail to talk about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the numerous opportunities it presents. Having the capacity to interact with your customers on a personal level is exceptional, and you must be prepared for social media blunders because they will happen at some time or another. This article highlights some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing professionals who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Ballarat on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au

 

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An SEO Quick Fix Guide You Can Do TODAY

internetmarketingexpertsballarat,Internet Marketing Ballarat,Internet Marketing Experts Ballarat,Digital Marketing BallaratSEO is regarded by many to be a mystical creature with incredible powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be considerably challenging and time-consuming. Yet, it is an integral item of any internet marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be one of the most successful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and income.

 

It’s very tough to keep up to date with SEO best practices and standards as they change regularly, so it’s often recommended that you seek professional advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content on a regular basis is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens regularly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the specific webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the info they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in determining the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is suitable for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are necessary in optimising your web pages for SEO.

 

Meta descriptions are essentially brief outlines of the content of the web page. Whilst meta descriptions don’t directly affect ranking algorithms, they are still significant as search engines will often times use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to be concerned about it!

 

Moreover, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Ballarat on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au