Seo (Page 11)

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The Battle of the Brands

Your Website SEO Strategy in Ballarat is still considerably about keywords, but there really is one problem that some organizations face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will also help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I spent about a year obsessing about one specific keyword that, regardless of what I did, I could not get on the first page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Ballarat, it would be wonderful if for anyone that searches for ‘Yamaha’ in Ballarat your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is very fulfilling. Always remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au

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Digital Advertising Ballarat – Your Essential starting resource for your SEO and Marketing Strategy

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Digital Advertising in Ballarat is so crucial regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to kick off then this is a great place to start off.

Over the previous ten years I have devoted a ridiculous amount of resources and time figuring out the ideal way to have my websites creating income. If I had not had this sort of bad experiences I don’t think I would ever been forced into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the very best start possible, especially if you are a local business owner in Ballarat, or if you are just starting out with Digital Advertising.

1.) The biggest aspect that I wish to make clear is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I would like to try and make you mindful that you can’t succeed without devotion.

– When you have your first advertising campaign. Don’t put in $2 and whine that it didn’t get the job done. You must make a commitment.

– You furthermore can’t just conduct your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s success.

2.) When you are writing content, don’t just copy everybody else, your Digital Advertising will definitely be far better if you be one-of-a-kind and look to what is missing from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to developing a calendar to monitor your content. This will help you not only recall what sort of posts or content you have made, but is essential for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t just use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being successful, and what still needs improvement.

4.) Some resources that I would highly recommend that you explore include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something unique.

– When producing infographics, take a look https://infogr.am/ it is a fast way to make a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.

– If you prefer to develop graphics, www.canva.com is wonderful, simple and simple to use for all your image needs, it is click and drop with ample pre-sets.

– Plus one resource for an neglected part is https://followup.cc/ it is a Gmail plugin which will really help you through scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It gives you email prompts and lets you keep track of people so that you can enhance your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to gauging the success of your Digital Advertising, it can possibly be rather challenging to see how your business is going compared to your competition in Ballarat or even all around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it can be said to have generated. You have to look at all this data, and see what the real effect has been because while there may be thousands or millions of consumers taking a look at your content as a Ballarat company, if no one engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Ballarat I have seen a number of the best, and worst efforts at Digital Advertising and so we don’t waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au.

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Is your online security at risk?

SEO in Ballarat is something in which many business find themselves worrying about keywords and social media, but take shortcuts that leave themselves vulnerable and open. And so I wish to share with you a handful of tips and tricks I have already picked up to help you as a small business in Ballarat to make sure you are not weakening your security. The majority of these tips are centred on WordPress because it is the most commonly used program, and there are many really basic ways to help make it more protected.

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There is an astonishingly large number of people that go to us because their WordPress site has been hacked. It can vary from some terrible things such as having data and information stolen, to even having some malicious sites put up ads that you don’t want.

So my first item of advice is about passwords. A lot of people do not have a strong enough password because they either use the same one for every single thing, or it is something really common. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, like a date, but spell it out. For instance, if your Ballarat business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make sure you consider security plug-ins. These are really critical and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had customers that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to stay away from free themes and buy something with better security. Most business that have security issues have just chosen a pretty, free theme that is practical but has far too many areas that can be abused. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to merely invest $20 and get a good one which is known for security. I would suggest investigating www.envato.com they have some brilliant themes, and even have some premium themes completely free as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can execute this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and buy a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au.

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SEO Advertising Ballarat – What will 2016 hold for local business?

SEO Advertising in Ballarat is a challenging thing, and as we enter 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, tough. You can never figure out what is around the bend, but if you find out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and point out to you a couple of the major news that have been arising in 2015 throughout the Ballarat SEO industry and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially useful if you are a local Ballarat business.

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Think Local

This is the most significant emerging trend and it is going to keep improving in significance. This means that if you are an Ballarat business and you are looking for local clients, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw an emerging trend that local Ballarat searches were actually ranking higher than business with national company headquaters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are swiftly growing overseas and are starting to emerge in Australia and it won’t be very long before they gain appeal in Ballarat.

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Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Ballarat business. 1– you ought to be observing growing trends, and make sure you have the capacity to actually let people pay– for example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are finding them locally now too, but they are practically other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Ballarat store, or even wandering past the area will be given more motivation to actually enter the store and make a purchase. It’s a clever advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how men and women can keep reinventing ways to get their business out there, and the same can possibly be done for your local company in Ballarat. Be creative and even look into what other people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to include a similar idea into you own strategy.

My concluding pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Ballarat level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will most likely observe that the future actually looks helpful for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Ballarat businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au.