5 Zombie Myths of Keywords
A Search Engine Optimisation Plan in Ballarat is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had anything to do with SEO you would have come across the concept of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Ballarat I have come across a variety of myths about Keywords that just won’t die.
MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter anymore
There is also the false idea that with all of the changes that have already been made, and the change in the direction of concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an advancing market that is often changing and building so you need to stay on top of the latest changes if you want to succeed. In spite of what occurs, keywords will always be at the core of SEO.
MYTH 2: In your Search Engine Optimisation Plan Keywords have to be densely packed.
The idea that the more regularly a keyword is used will equate into more success is an obsolete idea. There is no formula connecting to the density and consistent rate of keywords closely packed together. The aim you should consider is to have your specific expressions repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.
MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.
Optimising only one keyword at a time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By diversifying your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer focus on conceptual keywords.
MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.
The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have very much true value to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.
MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.
The overuse of keywords in odd and peculiar ways is better known as keyword stuffing. By now you should realise that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and logical way to weave keywords into your copy while nonetheless creating outstanding and unique content.
As the CEO of Internet Marketing Experts, I understand the struggles that lots of people have when beginning the SEO, even more so when it comes to comprehending keywords and your Search Engine Optimisation Plan in Ballarat. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the information and facts that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are not sure, or want to set your business apart from the rest, then look at having a chat to an SEO professional.
call Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au