An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a mystical creature with incredible powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be considerably challenging and time-consuming. Yet, it is an integral item of any internet marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be one of the most successful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and income.
It’s very tough to keep up to date with SEO best practices and standards as they change regularly, so it’s often recommended that you seek professional advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content on a regular basis is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens regularly.
Make sure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the specific webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the info they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in determining the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is suitable for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are necessary in optimising your web pages for SEO.
Meta descriptions are essentially brief outlines of the content of the web page. Whilst meta descriptions don’t directly affect ranking algorithms, they are still significant as search engines will often times use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to be concerned about it!
Moreover, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Ballarat on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au