Digital Marketing Ballarat – Are You Making Money from your efforts?
Digital Marketing in Ballarat are vital when it involves results – so ask yourself right now, are you actually making money from your business because of your SEO? If you aren’t then you might need to start thinking of an SEO service for your Ballarat business. But for now, I hope to talk to you about a few items. Throughout the years I have gone through all sorts of phases when it comes to the statistics that measure a specific website’s productivity. The data is important; in fact, it’s critical. Split-testing efforts or even websites are also important. There is, however, one metric that excels all others when it concerns measuring your website’s results and that is whether you are really making money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The best SEO in the world can’t fix these sorts of issue, but a simple AdWords campaign can help your Ballarat company in this process. So let’s take a heath retreat in Ballarat that is just starting with an AdWords Campaign – they are doing so because it will help to show them key areas of their business and save them vast quantities of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Ballarat heath retreat owners will learn two simple things in those two weeks that will shape their SEO strategy for a long time to come.
- They learn the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They learn that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just looking at this basic data, they discover much about what appeals to their prospective customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know an easy call to action on the home page with the words ‘special offer’ and a price is powerful with their Ballarat audience.
They transform their home page to reflect that sort of feedback and in two brief weeks they are without a doubt on their way to getting their website make money. They gave up some of their design plans on the home page to make way for a practical call to action, and all of a sudden bookings began appearing.
-Remember that lots of people, even if they buy from your site, don’t have very much time. Don’t make people look for how to order from your site; it will cost you.
This simple example shows how determining what is occurring is so powerful for you as a website owner. Don’t only concentrate on traffic; traffic won’t pay the bills. Pay attention to making sales.
At the end of the day, this is your crucial metric when it relates to your success and SEO– all of the others will feed into your sales and this growth. So my major piece of guidance is to start discovering what you can, go get a book, look online, read some blogs and just try and understand just some of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you comprehend what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au