Google AdWords Management Ballarat – Do people actually take notice of your ads?
Google AdWords Management is a necessary part in any SEO and Marketing campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the end results you seek.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and then leave it in the vain chance that it will generate some new business for them. If you are a company in Ballarat (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – discovering all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and then there is AdWords express. If you are a local Ballarat company then odds are that you would have been prompted at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start making use of that because it is much more efficient and has amazing features like more precise targeting so you can reach your Ballarat consumers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find classic AdWords by just looking for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t be able to see it in the other program.
$5 will never see any real results– and not just since results cost more, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just have to think of how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t realise that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you phony assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Ballarat, and I have worked in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to seek in a successful Google AdWords campaign, or would like to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBallarat.com.au.