SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to employ online strategies and techniques that escalate their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a fantastic investment that will heighten your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and popular SEO techniques from 5 years ago may result in your website being penalised today.
As opposed to discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly detect how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the introduction of SEO, and its effectiveness as an SEO technique has developed swiftly since then. Even though link building remains one of the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking factor given that links are a public promotion which correlates with beneficial information on a website.
Aggressive link building takes place where links are extracted in a synthetic way. Examples of this is where links are situated in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will assist their SERP results. The intent in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays an important role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most popular technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to enrich your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are frequently changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Ballarat on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsballarat.com.au