SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Ballarat business really strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is swamped with small businesses, like yours in Ballarat, that just try to get some recognition, but annoy people instead. Every online marketer, Local business and even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just create free marketing – but the truth is it is a lottery, and the most ideal plan that everybody can stick to is to make consistently quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you will need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing environment, as such you have to make sure you reach people when it is going to be most reliable. This means every thing must concern you, your business, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see greater response.
Content is not just words.
remember that when we talk about content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can continuously make posts that personify one of the Three E’s then you will be on the path to putting together a reputation for quality content.
If you are not sure about what your online or local Ballarat target market will consider as quality, then among the simplest ways to figure it out is to work on some research. Check out your competition or at other areas around your market to see what other company’s in Ballarat post and what type of interaction they get. You should not be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it though, one of the simplest ways to know what your Target market will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Ballarat on 1300 595 013 or visit, www.internetmarketingexpertsBallarat.com.au