Top Tips For The best Email Sequences
Having worked as a sales rep for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are tremendous because they significantly reduce the workload for a sales representative, nonetheless nowadays, everyone can identify with finding a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!
Not enough business owners invest the time and initiative in building useful email sequences that actually sell their product. Designing convincing email sequences is both a science and an art, and if done successfully, can produce terrific results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to put together a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they merely won’t open it. It goes without saying, the subject lines of an email are paramount when it comes to conversion rates. Here are a couple of stats which highlights their importance:
One-third of email recipients will open an email based solely on the subject line
Approximately 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.
The trick to successful subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s vital that you provide a value proposition in the context of their problem straight away. Forget starting the email with your name and job role; you want to give your recipients a good reason to continue reading the email. So, begin your email with some information they can relate to, like company news or their response to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently worked with another company with [positive benefit]. Is this something that would be helpful for [company name]?
It’s necessary that you get to the point swiftly and keep the content focused on the requirements of your prospect.
Tip 3 – Discard the mundane ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a great first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also incorporates your value propositions, and supplementary information that is practical to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to assist you with your email sequences.
The value of putting together effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing professionals that can assist you. Get in touch with the team at Internet Marketing Experts Ballarat today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au.