What Are The Key Organic SEO Ranking Elements For A Website?
If you’ve just put together your first website and want to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most powerful marketing tools as it allows you to get your message in front of potential consumers that are directly looking for your products or services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.
It is essential to appreciate that the weight of each variable changes gradually, so Google will place more focus on particular variables based upon user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.
A great importance is put on content considering that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin is true also though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value in time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and reliability.
- Mobile Optimisation
With more users now searching from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are numerous other technical variables that will drastically affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always changing, meaning that SEO techniques are frequently changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any help in how to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Ballarat by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsballarat.com.au