Why You Should Have A WordPress Site
So, you’ve got an excellent business idea and you’ve decided you’re going to produce and publish your own website. Well, as you probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when developing a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is easy to use and manage
WordPress is remarkably user-friendly so you don’t need to be a professional HTML coder to create an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is highly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to develop any kind of website you desire. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the online community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are literally thousands of people willing to help.
WordPress is mobile friendly
As a result of the increasing use of mobile phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
These days, website security is critical so of course WordPress has high security standards. Approximately one-quarter of websites are constructed on WordPress so hackers are frequently searching for ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.
As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Whilst there are a lot of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any queries about how you can further optimise your website, speak to the team at Internet Marketing Experts Ballarat on 1300 595 013 or visit their website: http://www.internetmarketingexpertsballarat.com.au